SUSTAINABILITY COMMUNICATION
Let's make the acts of sustainability visible!
Requirements related to sustainability already reach organizations of all sizes - good! By making sustainable choices, we improve the condition of the earth and humanity together. Ecological, social and financial responsibility are strongly manifested in business operations, and by communicating this, the customer is also served.
One important aspect of sustainability communication is achieving multiplier effects. In the competition between companies, only sustainable actors will succeed in the future. By bringing out your own sustainability you at the same time tighten your competitors, so the positive effect of your own actions increases. Therefore, sustainability should not be thought of only as a competition, but as a real goal to improve the world around us.
Sustainability work is continuous in companies and we act as practical communication partners alongside this development work, designing and producing up-to-date communication concepts and communication products.
PROGRESS OF THE SUSTAINABILITY COMMUNICATION PROJECT
Initial mapping
In order to get up to speed in sustainability communication, it is necessary to dig out all the actions related to the company's sustainability.
Different industries focus on different themes of sustainability. On the other hand, the scope of operations affects the scale of actions. However, attitude and authenticity are essential. A genuine desire to improve the world can be communicated visibly.
Reports are good materials to find topics and content, but sustainable operations can also be brought out through, for example, interviews.
Communication plan
In the planning phase, the themes to be highlighted are selected, contents are grouped and communication channels are decided. It is also important to find metrics to which one's own acts of sustainability can be compared.
In the planning, we look for a tone and a way to integrate responsibility communication as part of the marketing. The company's strategy is an important tool to keep the design alongside, as are the customer target groups and the brand concept. At this stage, the necessary communication products are also identified.
The end result is a plan of the channels and schedules to be used.
Concepts and implementation
As a continuation of the communication plan, more detailed content concepts and communication products will be implemented, with the help of which the message can be broken down and presented in an illustrative and interesting way. Concepts also facilitate content production.
In the implementation phase, we are on the verge of traditional communication and marketing work. We help produce newsletters, social media publications and information and report on the results. We also support digital presence.